Topic: Why make eye contact | Vimeo Video School | 3:09m

When your talent looks straight into camera, a natural connection is forged between your subject and your audience. But these types of interviews are a challenge. Not only is looking straight at the lens intimidating for you interviewee, but it’s also remarkably easy for them to look away — mostly at you, the interviewer — and break eye contact with your audience. In other words, not good!

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